Whilst many marketers are doing cartwheels about social media, fanaticising about their Facebook page or getting their knickers in a twist with Twitter, there is a more direct and persuasive method of brand promotion that has been working for years – Email Marketing.
Let’s face it, not everyone gets Social Media, or has the time to use it and for those that don’t, a very high percentage do use email. In fact a recent study shows that up to 90% of consumers send and receive email everyday!
However, Email marketing is by no means a simple process to get to grips with. There is legislation that must be adhered to and it takes a specialised set of skills to create, administer and monitor an effective email marketing campaign.
So why should you bother? – the bottom line is Return On Investment (ROI), according to the Direct Marketers Association, email marketing has an average return on investment of $43.52 for every dollar spent… we don’t know what that equates to in pounds sterling but the facts should speak for themselves!
Here at Rocket Man Media, we can provide you with all you need to get going.
Check out this example of some work we did for UK Cycling Events, or get in touch!